by Richard Thaler and Cass Sunstein (read by Sean Pratt)
Behavioral Economics welds the fields of Psychology and Economics -- and it is about time we got beyond guns and butter and talked more about how human beings and their decisions effect how microeconomics works in the real world. Thaler and Sunstein are down to earth guys talking about ideas in a down to earth way. They talk about how we make decisions and how we are influenced and motivated by how propositions are framed. They use a lot of real word examples to make things clear to a non-academic audience. Then they get down to brass-tacks and start talking about how their ideas apply to decisions that are made regarding finances, healthcare and our general happiness. They look at decision-making from a consumer point of view and from that of the governments and corporations that are trying to influence decisions. All in all, a very easy introduction to the subject.
Three and a half stars because there are lists of things that I would have skimmed over if I had been eyeballing the text and not listening to it.
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